Market Creep
Two skirmishes on the anti-commercialism front:
1. The rise and purpose of "sourcing" magazines like Lucky, Cargo, and Domino, members of the immensely profitable and popular "magalog" category which is concerned "shamelessly, unapologetically, how-to-buy; it’s stuffed with 'actionable' suggestions, to use a term that marketers swiped from the legal profession. In the magalog, the how-to-buy and the aspiration merge."
2. The non-profit organization Commercial Alert's attempt to get broadcasters to inform us when shows are so heavily laden with product placements that they are, in fact, actually advertisements. In a move which will surely be followed by attemps to get him shitcanned, a member of the Federal Communication Commission has endorsed CA's initiative.
1. The rise and purpose of "sourcing" magazines like Lucky, Cargo, and Domino, members of the immensely profitable and popular "magalog" category which is concerned "shamelessly, unapologetically, how-to-buy; it’s stuffed with 'actionable' suggestions, to use a term that marketers swiped from the legal profession. In the magalog, the how-to-buy and the aspiration merge."
2. The non-profit organization Commercial Alert's attempt to get broadcasters to inform us when shows are so heavily laden with product placements that they are, in fact, actually advertisements. In a move which will surely be followed by attemps to get him shitcanned, a member of the Federal Communication Commission has endorsed CA's initiative.
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